So, you want to become an expert in pay-per-click (PPC) advertising, but don’t have a lot of time to do it? You’ve come to the right place.
Utilizing Google AdWords has many benefits. Aside from being one of the most cost effective tools for acquiring new customers, you are also able to track campaign details, such as impressions, click through rate, and conversion rate, to truly understand what products and ads are working for your audience. In addition, Google Adwords employs highly effective customer targeting tools to maximize ROI.
People are searching for a product or service you offer and AdWords allows you to target them at precisely the right time. It doesn't get much better than that. Plus, you only pay for the advertisement when they click on the ad!Google AdWords in an Hour teaches you the essentials of Google AdWords in the shortest amount of time, allowing you to spend more time creating successful campaigns.
Corey is a Google and Bing accredited digital marketer with 6+ years of experience helping companies grow online. He is currently the Marketing Director at Code School (acquired by Pluralsight) where he has helped the startup get to over 1 million users and $1M MRR within his first year at the company. Prior to that, he managed multi-million dollar digital campaigns for companies such as Holiday Inn, Tony Roma's, Diamond Resorts and Universal Studios.